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Writer's pictureNicole Wang

Earth Day 2020: How Sustainable Luxury Brands Are Making A Change

What’s in your clothes? If we take our collective learnings from the current crisis seriously, the dawn of a new era of community and personal responsibility is upon us.



In recent years, there has been a heightened awareness surrounding the sustainable practice, particularly within the fashion industry. With terms including “transparency” and “ethical” entering the consumer mainstream, the world is waking up to the reality of many pressing issues induced by the detrimental effects of fashion brand supply chains, given its outsized impact on the well-being of people in its labor-intensive supply chain, on the environment, and on animal welfare; it’s important to know the ramifications of our less sustainable sartorial choices when it comes to our clothing consumption habits.


In the past, the lack of product availability tends to be a great determining factor in which garments get funnelled into our wardrobes. But today, there are luxury brands paving the runway with progressive production methods and innovative textile inventions, whose “luxe factors” are found in their commitment to create sustainability-conscious pieces that are exquisitely tailored and draped, from sumptuous materials that not only feel amazing against the skin; they also mark how the industry is advancing towards a greener future.


In honour of the 50th anniversary of Earth Day, here are some luxury brands that will enable you to buy into sustainability-driven and socially-good causes, without sacrificing your style—from Ferragamo and Stella McCartney to Louis Vuitton and Burberry.

 

Salvatore Ferragamo


‘Sustainable Thinking’, the exhibition at Museo Ferragamo that just ended last month since it’s the Florentine maison unveiled at April 12th 2019, paid tribute to its founder’s innovative spirit and designs, while underscoring the brand’s more recent experiments with environmentally friendly materials, such as orange fiber. The event started with Ferragamo’s preliminary research into materials in the 1920s, which include hemp, cellophane, and fish skin, before moving on to instillations using ancient crafting techniques and the art of recycling. The Rainbow Future, hand-finished wedge in organic cotton, one of the inventions symbolic of Salvatore Ferragamo that’s made with responsible materials and techniques, can also be seen preserved in the brand’s historic archives.


Rainbow Future, Courtesy of Ferragamo


Courtesy of Ferragamo


Courtesy of Ferragamo

 

Stella McCartney


Known for creating modern garments that exude natural confidence, Stella McCartney is a pioneer of alternative materials and cutting-edge technologies. Most recently, the house’s Stan Smith collection is another embodiment of the designer’s commitment to cruelty-free practice without compromising on style.


Refreshed with a light colour palette for Spring ’20, white and black stripes adorn the heel and playful hints of rainbow gradient show through the laser-cut stars that make up the classic three-stripe pattern. The shoes are leather-free and made using completely vegan materials.


Courtesy of Stella McCartney

 

Louis Vuitton


Louis Vuitton’s Be Mindful capsule collection is one of the initiatives the maison has taken to further its social and environmental sustainability by joining the Galeries Lafayette “Go For Good” project. The line features bracelets that combine upcycled luxurious, soft silk fabric with the brand’s signature gold V motif on the chain. A portion of sales of the bracelet will be donated to support vulnerable children world through its partnership with UNICEF.


Courtesy of Louis Vuitton


Courtesy of Louis Vuitton

 

Burberry


Crafted with Econyl, a sustainable nylon yarn made from regenerated fishing nets, fabric scraps, and industrial plastic, Burberry’s latest capsule collection includes fresh iterations of its heritage trench and lightweight classic car coat silhouettes, as well as the logo-print oversized cape, fleece-lined puffer, and reversible bomber jacket.


Courtesy of Burberry


Courtesy of Burberry


Article via: Harper's BAZAAR

Written by: Nicole Wang

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